Spartan is van plan om dit weekend (30-31 mei) de grootste virtual race ter wereld te houden. Hun “project unbreakable” zou meer dan 1 miljoen deelnemers uit 140 landen moeten trekken. Dat lijkt ons wat hoog gegrepen om eerlijk te zijn, maar jij kunt er wel eentje van zijn. Om aan die 1 miljoen deelnemers te komen werken ze samen met de “wereldbond” World OCR. Lees er alles over bij Spartan Race.
On the heels of its 10-year anniversary, Spartan, the world’s leading endurance and extreme wellness brand, looks to host its biggest event yet. “Project Unbreakable: The World’s Largest Virtual Race, powered by Rakuten” will unfold May 30-31 in people’s homes, backyards and neighborhoods across the world, targeting 1 million participants across 140 countries. The virtual race consists of running and completing the equivalent distance and obstacles in one of Spartan’s four signature obstacle course races, including the 5k, 20-obstacle Spartan Sprint; 10k, 25-obstacle Spartan Super; half-marathon, 30-obstacle Spartan Beast; and 50k, 60-obstacle Spartan Ultra.
“Twenty years ago, the idea for Spartan was born and 10 years later, in 2010, our first-ever race was held in Vermont,” said Spartan Founder and CEO Joe De Sena. “I never imagined we’d be where we are today both in size — and the current state of the world — and we’re here to show the world the resilience of Spartans by hosting the largest virtual race in history.”
The event has been carefully designed to allow for indoor or outdoor completion, with Spartan providing alternatives for those who cannot run outside, including use of indoor cardio equipment — such as stationary bikes and rowing machines — and exercises such as bear crawls, jump rope and stair climbs. The obstacles are made up of a series of bodyweight and aerobic exercises. such as push-ups, mountain climbers and more. All participants earn a free global leaderboard spot and virtual medal, or can upgrade to a race bundle and get an exclusive t-shirt, physical Trifecta wedge and other prizes.
Spartan holds more than 250 events in more than 40 countries, with 1.2 million annual participants. The brand has partnered with World OCR, the Fédération Internationale de Sports d’Obstacles (FISO) — with member federations in 100 countries — for Project Unbreakable. The goal of the collaboration is to provide opportunities for as many athletes as possible around the world to help them stay fit and healthy. “World OCR is excited to collaborate with Spartan on this global event partnership,” said World OCR President Ian Adamson. “We believe we are stronger together, and in the spirit of obstacle racing, working with Spartan on Project Unbreakable demonstrates our commitment to elevating the sport for the benefit of athletes worldwide.
”Project Unbreakable is Spartan’s latest effort to keep its community connected and healthy during the COVID-19 pandemic. To date, Spartan has had close to 20,000 entries in weekly virtual races, which began in April. The brand quickly pivoted from race events to digital content, creating SPARTAN UNBREAKABLE, a 24/7 content engine providing a schedule of live and on-demand at-home workouts and wellness content.
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